Search Engine Marketing (SEM) or Pay Per Click (PPC) marketing can help new businesses gain brand identity and traffic for the initial start up period until the search engines find and rank a new site (a period of up to three months after submission of the finished website.)
Once your organic search engine standing is positioned in the search engines, SEM can also increase hits to your site by targeting online consumers using “just in time” marketing. In other words, SEM helps online searchers find your website in the exact moment they are searching for your products or services on the web.
Based on the results of our Online Marketing Report, we take a close look at your website and how it functions on the web. We set up your SEM campaign to increase your business profile and business leads through Pay Per Click Marketing. Each campaign is carried out in either or both Google Adwords and Overture Search and are promoted in several search engines.
Researching and matching the language used by people searching online for your services or products with the language used on your website and within your industry is part of our service.
We use geo-targetting in Google Adwords and Overture to get maximum value for your pay per click ads. We focus your keyword rich ads to be seen from a specific region, decreasing the cost to you of unqualified leads from outside your region.
Our Search Engine Marketing package includes:
- Consultation on your online marketing budget.
- Development of a keyword list that is relevant to your business and clients.
- Set up of Adwords and/or Overture Search account with a daily/ monthly budget, maximum cost per clicks and timeline for the ad campaign all decided on by you.
- Writing text ad content for each search term group.
- Linking of specific pages for each search term/text campaign to “land” on your website.
- Provision of a three month report that includes impressions and click through rates for each keyword/phrase/text combination and how each search term fared in relation to others campaigns.
