Your potential clients use a search engine like Google to research purchases. The words they type into Google are called Keywords. Google ranks websites or in other words selects which websites show up first based on its unique algorithm. The factors Google takes into account are the keywords on the page, in the tags and in the title, the inbound links from quality websites, and the descriptions in the search engines and directories.

To improve where your site shows up for the industry terms, products or services you offer, the focus must start with using the best keywords to target to your local market. This is where The Generator excels in researching the best and most effective keywords for your business. Our knowledge of linguistics, local internet usage and ourdesire to tailor the best keywords for you drives us forward.

The importance of quality inbound links to search engine ranking cannot be overemphasized. Not only do these links bring you traffic, they contribute to the Google ranking algorithm and therefore help your website show up in your potential clients searches.

Our basic Local Search Engine Optimization package includes:


On Page Optimization:

  • Online Marketing Report – including extensive keyword research.
  • Suggestions for changes to your websites text, titles and tags based on our keyword research. These easy cut and paste HTML codes can be done by your web designer.
  • Embedding a free site traffic analytics program like google Analytics to help measure and understand traffic to your website.
  • Brief tutorial on how to view and gather usable metrics from your analytics program.

Off page Optimization:

  • Submission of new sites to all the major search engines. This includes writing keyword rich descriptions.
  • For existing sites, verifying and improving search engine submissions.
  • Pursuing a link campaign. Obtaining links to your site from local, regional and national portal sites. This includes hand sumitting keyword rich descriptions tailored to maximize ranking, with an emphasis on geotargetting. We research local business portals, associations and regional information sites.

Our BASIC OPTIMIZATION PACKAGE for sites 1 – 6 pages without     E-commerce is $500

Larger sites or ones with E-commerce can receive a free quote via email office@thegenerator.ca